Former Marketing & PR Lead in tech (Semrush, Unlimint, Bankex)

Maria's acquired clinical background (DClinPsy, Addictions MSc), NHS placements, and work with neurodivergent clients struggling with complex health needs in the UK highlighted the inefficiencies in the current systems. This drove her to create a product designed to truly serve users' needs and empower them to manage their health data effectively.

Alongside an academic career in quantum computing (Cambridge, Oxford, Sussex), Hex has been a machine learning engineer (Stonehaven), software developer, teacher, quantum software engineer, and data science consultant. Their academic work includes trust in human-computer interactions and chatbot privacy.

Ex-Research and ML Engineer at Meta, WhatsApp, and Yandex.

Founder & CTO of GOSU AI ($5.5M raised, acquired), DataSouls, and Open Data Science (ODS.AI).

Expertise: Privacy-enhancing technologies, machine learning, and AI-driven analytics.

Perdita’s background in psychology, clinical research, and digital health operations, including work with sleep cohorts and patient-facing environments, revealed persistent cognitive and behavioural barriers in engaging with personal health data. This inspired her to contribute to Health Data Avatar, making health information intelligible, actionable, and user-centred.