Former Marketing & PR Lead in tech (Semrush, Unlimint, Bankex)

Maria's acquired clinical background (DClinPsy, Addictions MSc), NHS placements, and work with neurodivergent clients struggling with complex health needs in the UK highlighted the inefficiencies in the current systems. This drove her to create a product designed to truly serve users' needs and empower them to manage their health data effectively.

Former lecturer in informatics (Sussex) after a PhD in Quantum Computing (Oxford), Hex has also been a software engineer and data scientist for over a decade. They have been a CTO for health tech and developed machine learning MRP systems (Stonehaven).

Expertise: Software development, data science, chatbot privacy.

Ex-Research and ML Engineer at Meta, WhatsApp, and Yandex.

Founder & CTO of GOSU AI ($5.5M raised, acquired), DataSouls, and Open Data Science (ODS.AI).

Expertise: Privacy-enhancing technologies, machine learning, and AI-driven analytics.

Perdita’s background in psychology, clinical research, and digital health operations, including work with sleep cohorts and patient-facing environments, revealed persistent cognitive and behavioural barriers in engaging with personal health data. This inspired her to contribute to Health Data Avatar, making health information intelligible, actionable, and user-centred.

Ex-Senior Product Designer at Lightricks, Prequel and Yandex.

Expertise: b2c, b2b, and b2b2c mobile and web app design, human centered design, user research.